LaTeX Forum

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\chapter{First chapter}
Lucas has stated that the opening crawl was inspired by the opening crawls used at the beginning of each episode of the original Flash Gordon and Buck Rogers film serials, which were the inspiration for Lucas to write much of the Star Wars saga.[4] The development of the opening crawl came about as part of a collaboration between Lucas and the seasoned film title designer Dan Perri. In 1976, Lucas invited Perri to Industrial Light Magic, Lucasfilm's post-production operation at Van Nuys, California. 

Perri, who had previously worked on Close Encounters of the Third Kind and The Exorcist, suggested that they take inspiration from the 1939 Cecil B. DeMille film, Union Pacific, whose opening credits are shown distorted by a sharp perspective and rolling along a railroad track towards a distant vanishing point. Lucas was keen on the idea and Perri developed sketches and prototype mechanical artwork. One of the earliest iterations of the opening crawl is evidenced in storyboards drawn by the production artist Alex Tavoularis, depicting the title “THE STAR WARS” as a three-dimensional logo.[5]

\chapter{Second chapter}
Perri also designed a logotype, consisting of block-capital letters filled with stars and skewed towards a vanishing point to follow the same perspective as the opening crawl. Lucas eventually rejected Perri's logo due to readability problems, turning instead to the graphic designer Suzy Rice, an art director at the Los Angeles advertising agency Seiniger Advertising. Lucas had commissioned Rice to design a promotional brochure that was to be distributed to cinema theatre owners. He instructed Rice to produce a logo that would intimidate the viewer, and he reportedly asked for the logo to appear "very fascist" in style. Rice, inspired by historical German typography, produced a bold logotype using an outlined, modified Helvetica Black. After some feedback from Lucas, Rice decided to join the S and T of STAR and the R and S of WARS. Lucas's producer, Gary Kurtz, found that Rice's logo worked well in the opening title; the logo was modified further to flatten the pointed tips on the letter W before it was inserted into the final cut. While Perri's skewed logo did not appear on-screen, it was used widely on pre-release print advertising, and it featured prominently on film posters promoting the release of Star Wars on cinema billboards in 1977 (notably Tom Jung's Style ‘A’ poster, the Style ‘B’ poster by the Brothers Hildebrandt and Tom Chantrell's Style ‘C’ poster).[6][7]




In a 2005 interview, George Lucas described how the final phrasing of the text for Star Wars came about. "The crawl is such a hard thing because you have to be careful that you're not using too many words that people don't understand. It's like a poem. I showed the very first crawl to a bunch of friends of mine in the 1970s. It went on for six paragraphs with four sentences each. Brian De Palma was there...". De Palma helped to edit the text into the form used in the film.[8]
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