% This file was created with Citavi 5.4.0.2 @misc{Block.August2010, author = {Block, J. and Icks, S.}, date = {2010}, title = {Stadtmarketing - ein {\"U}berblick}, url = {http://www.bcsd.de/files/stadtmarketing.pdf}, editor = {{Bundesvereinigung City- und Stadtmarketing Deutschland e.V.}} } @misc{Esch., author = {Esch, Franz-Rudolf}, editor = {{Springer Gabler Verlag}}, title = {Gabler Wirtschaftslexikon: Stichwort: Werbekampagne}, url = {http://wirtschaftslexikon.gabler.de/Archiv/81497/werbekampagne-v6.html}, urldate = {30.12.2016} } @incollection{Friedrichsen.2004b, author = {Friedrichsen, M. and Friedrichsen, S.}, title = {Grundlagen der TV-Werbewirkungsforschung}, pages = {15--34}, publisher = {{VS Verlag f{\"u}r Sozialwissenschaften}}, isbn = {3531135287}, editor = {Friedrichsen, M. and Friedrichsen, S.}, booktitle = {Fernsehwerbung - quo vadis?}, year = {2004}, address = {Wiesbaden} } @incollection{Fuchs.2004, author = {Fuchs, W.}, title = {Glaubw{\"u}rdigkeit und Fernsehwerbung}, pages = {41--54}, publisher = {{VS Verlag f{\"u}r Sozialwissenschaften}}, isbn = {3531135287}, editor = {Friedrichsen, M. and Friedrichsen, S.}, booktitle = {Fernsehwerbung - quo vadis?}, year = {2004}, address = {Wiesbaden} } @incollection{Grabow.2006, author = {Grabow, B. and Hollbach-Gr{\"o}mig, B.}, title = {Ziele, Aktivit{\"a}ten und Erfolgsfaktoren von Stadtmarketing}, pages = {35--60}, volume = {42}, publisher = {{Dt. Inst. f{\"u}r Urbanistik}}, isbn = {388118404X}, series = {Difu-Beitr{\"a}ge zur Stadtforschung}, editor = {Birk, F.}, booktitle = {Stadtmarketing}, year = {2006}, address = {Berlin} } @misc{HollbachGromig.2005, author = {Hollbach-Gr{\"o}mig, B. and Grabow, B. and Birk, F. and Leppa, G.}, date = {2005}, title = {Stadtmarketing - Bestandsaufnahme und Entwicklungstrends}, series = {Aktuelle Information des Deutschen Instituts f{\"u}r Urbanistik}, editor = {{Deutsches Institut f{\"u}r Urbanistik}} } @book{KroeberRiel.2015, author = {Kroeber-Riel, W. and Diller, H. and K{\"o}hler, R.}, year = {2015}, title = {Strategie und Technik der Werbung: Verhaltenswissenschaftliche und neurowissenschaftliche Erkenntnisse}, url = {http://gbv.eblib.com/patron/FullRecord.aspx?p=3565255}, address = {Stuttgart}, publisher = {{Kohlhammer Verlag}}, isbn = {9783170262584} } @article{Ohanian.1990, author = {Ohanian, R.}, year = {1990}, title = {Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness.}, pages = {39--52}, volume = {19}, number = {3}, journal = {Journal of Advertising} } @misc{StadtmarketingKarlsruheGmbH.2016, author = {{Stadtmarketing Karlsruhe GmbH}}, year = {2016}, title = {Wahrnehmung und Nutzung der Karlsruher Innenstadt: Unver{\"o}ffentlichte Umfrage} } @incollection{Topfer.1993b, author = {T{\"o}pfer, A.}, title = {Erfolgsfaktoren des Stadtmarketing:~10 Grunds{\"a}tze}, pages = {35--79}, publisher = {{FBO-Fachverl. f{\"u}r B{\"u}ro- und Organisationstechnik}}, isbn = {3922213200}, editor = {T{\"o}pfer, Armin}, booktitle = {Stadtmarketing}, year = {1993}, address = {Baden-Baden} }